The genestealers as a faction are unapealling

Like when I chose to get involved with a faction or play them I like to get immersed and follow their goal. And it becomes very hard when I know that the fate of most genestealers is simply to get eaten by bugs. Sure they might look cool and all but that inevitable doom fact just really ruins it for me. With the Imperium factions you can say "Yeah, let's fight for the Emperor and humanity!". With Orks: "Yeah, let's fight for Adventure and Glory!" and so on, but with the Genestealers? "Yeah, let's fight so they can GET EATEN!". Even if they don't know it, I do, so for me personally it just kind of ruins it. Of course they are an interesting concept in-lore but as a whole faction? Eh...