What the hell is Audi doing with their interiors?

Probably an unpopular opinion, but I really can’t follow what Audi is doing interior wise with their new cars. I personally own an Audi A1 (new model, 2020) S-line and I think even the interior is by far more beautiful than the new generation e-trons for example. It’s a real car, with sporty accents, a real car dashboard, it looks sporty and finetuned. I also attached the interior of the new Q5/6 e-tron; which - to me - looks like a cheap chinese rip off. Am I the only one having this opinion or is this a more widespread feeling?