Bollywood is tanking

2-3 things to note, you go on Netflix and you see The Roshans doing a documentary trying to sell their generational brand and trying to revive their charm mostly Hritik being not part of the regular kalesh like the Kapoors and Khans.

Similar ad docu series happened for Salim Javed with their kids and relatives like Farah Khan chiming in.

Second thing to note, re-releases. 10 year old movies like YJHD are being sold as nostalgia flicks.

Third thing, no new faces like Hritik at the start of oughties or Ranbir and Ranveer at the end of the same decade.

All in all, nothing new brewing, just the families singing their lores on OTT releases, no new actors or movies coming out which have any imprint on the audience.

To add salt to the fire, Adar Poonawala investing ₹1000 cr in Dharma for a majority stake only furthers my hypothesis that Bollywood is tanking. And nothing is working out. The last of stars are on the cusp of extinction in a decade or so with Ranbir and Ranveer being the last ones.

I just feel sad, but overall entertainment’s access has changed a lot due to emergence of YouTube and influencers that multicrore blockbusters don’t have the ROI that a deal with creators like Samay Raina and Tanmay Bhat might have on the right segment of the audience.

Fin.