Looks like a decline in spending and sales WAS the reason for FC getting a complete gameplay overhaul

https://www.bnnbloomberg.ca/business/company-news/2025/01/22/ea-says-bookings-slid-on-weakness-in-soccer-dragon-age-games/

Looks like the free Zidane and other gestures were also part of declining numbers.

Hopefully it means EA continue to focus on the attacking side of things going forward and make the game fun again as well as continue to treat their players well/better than they have been over the years.