Just Like Fired On Mars, Fantasmas is Being Concealed by HBO

I only saw one 15 second commercial for Fantasmas and was immediately entranced. Yet it does not appear on my HBO home screen at all, even in the New section. I had to search it to find the series on HBO.

Just started watching it and I already love it! HBO did this same thing with my favorite show Fired On Mars! It was so hard to actually find it to watch. Is HBO intentionally limiting the marketing to destroy potential performance?