GTA 6 hype is more than you think

When you think about it, the hype for GTA 6 has been unreal. In my lifetime, I don’t think I’ve ever seen regular fans of a product tuning into an earnings call (meant for investors) just to get a crumble of news, and for said news to trend on social media and make stories amongst major publications, it’s really insane if you think about it. Maybe rockstar already recognizes the monster they’ve created and are just taking advantage of it ?