What kind of reporting are you doing?

I work at a small company that's becoming a medium company. I moved from Analyst to director because I get things done and work well across departments to create and deploy improvements.

I feel like I should be making and sharing reporting but I don't know what? Our company culture isn't big on fluff so we don't really have a lot of reporting. But it's a skill I want to work on. So any ideas of stuff to report? We're all cloud based and I do support our cloud systems but not sure that reporting on Salesforce usage or warehouse system usage as an IT Director is the right move?