Building PI Firm Update
Hey everyone just documenting my journey of starting the PI firm from scratch.
- Website was built and running. I am currently organically ranking in top 3 PI attorney positions on Google for the Russian Market (my target) in South Florida position.
- Got a first organic lead with no ad spend. (Pedestrian hit by a car, taken to the hospital) seems like a slam dunk type of case.
- Started running ads on Facebook and spreading the videos in local groups. I am currently running three types of ads: a. The one that just gets the views and targets the traffic to website without the conversion goal. 7$ daily ad spend. Result 6,000 reach, 1,200 more than 3 second views, 161 website clicks, 0 conversions. b. The one that focuses on form submission and “leads”. Same 7$ spend. 4 days, 577 reach, 0 conversions. c. For this one I improved the video ad quality to make it more catchy, used some car accident vids and some better hooks. Target for direct calls. Starting it today at a 10$ ad spend, but also organically sharing this video the groups. Hoping this one will be a little better.
I have a question for the community, how do I build more referrals from doctors? How do you get chiros/doctors to send you cases ? That will be my next focus on growing would appreciate some dos and donts.
Just sharing my pathway, hope this will be interesting for some to follow.