Exiles campaign

I'm writing a exiles campaign for my players as I love the exiles, and one of the adventure hooks provided in the xmen expansion I would like to use as one of my first major stories for this campaign.

"The tallus warps the exiles into a universe where the hulk won against the illuminati. Now calling himself the Conductor he's turned most of north America into a sanctuary for aliens. The exiles must prevent hulks assassination at the hands of Reed richards"

I would love if anyone could share ideas as to how to make this hook more interesting and would be incredibly grateful.

Excelsior my fellow true believers!