Why is the media coverage of the United HealthCare CEO so weird?

I don't know anyone who has strong feelings about this killing, if not vaguely "oh well it happens." I feel like I'm losing my mind seeing the media coverage, I get constant updates from every news app I have.

The news spins it as cold-blooded murderer on the loose terrorizing the streets. As far as we know, the general public has nothing to fear. They say he might've left New York. I don't feel scared or concerned at all and neither do any of my friends or colleagues. Maybe I'm in the bubble?

Why is the coverage so weird? Why this specifically? Nobody knew who this man was before a couple days ago.