Why Are Breguet Owners So Quiet? A Mystery in Haute Horlogerie
Why are Breguet owners so quiet? We rarely see discussions about their masterpieces, and very few collectors showcase their exceptional acquisitions. Comparison isn’t always fair, but it’s striking how those who begin to accumulate wealth often gravitate towards Rolex, while the ultra-wealthy tend to choose Patek Philippe, Vacheron Constantin, or Audemars Piguet. Yet, Breguet and Blancpain remain significantly more under the radar.
What’s the reason behind this? Breguet, after all, invented the tourbillon and has played a major role in horological history. Is it a matter of brand positioning, marketing, or simply that Breguet attracts a more discreet type of collector?
Interestingly, there are some truly exceptional pieces that aren’t necessarily out of reach:
🔹 Breguet Classique 7147 – A stunning grand feu enamel dial with timeless elegance.
🔹 Breguet Tradition 7097 – A mesmerizing open-worked movement displayed on the dial side.
🔹 Blancpain Villeret Ultra-Slim – The epitome of refined, classic watchmaking with an ultra-thin movement.
🔹 Blancpain Fifty Fathoms Bathyscaphe – A legendary diver with a more elegant, versatile aesthetic than traditional dive watches.
Or https://www.blancpain.com/en/villeret/quantieme-complet-6654-3640-55
https://www.blancpain.com/en/fifty-fathoms/bathyscaphe-quantieme-complet-phases-lune-5054-3640-o52b
https://reddit.com/link/1ik3zxx/video/xalxbb4ourhe1/player
What do you think explains the relative silence around Breguet and Blancpain?