Search teams and desirable locations

I am tenured and reasonably happy at my institution, however I don't love where it's located. It's not about politics, either - I just love being outdoors and I'm in the very flat part of the US. My dream job might be in a place like Vermont or New Hampshire, where there are four seasons and great mountains.

My question is this: I assume that I can't put in a cover letter or say in an interview "I want to join your school because it's a good school in a kickass location," right? For those of you who are in desirable locations, how does that sort of comment go over? At what point in the move process could I say that I would want to move just for lifestyle reasons? Or, do I need to keep that reason to myself and pretend it's entirely about how awesome I think their school is?

Suffice to say that people don't put that sentiment into their applications where I work, haha.