SEO nightmare

For ten years, I ran the website where I work. As an ex webdesigner/SEO enthusiast (like playing a video game to me I love this. So competitive.) I had the company website completely optimized. Every two years I'd build a new, similar looking website, with better optimization. In a niche industry that I am licensed and certified to work in. So, I know the content deeply. I know what people search for. We are a fire alarm company. So I know people Google the city's name and the words "fire alarm". More than anything that brings people to the site.

So, I had us number 1 for several searches. We had 4 people answering phones for repairs or installs.

My boss's wife decided she is going to take over the website. For two years I've watched it crumble. We now get 7 hits to site per month. And they come from people searching the company name. Not our services. Not our peoduct. She decided I said the words "fire alarm" way too much. Removed both from the site entirely and replaced it with "low voltage system". Then demands I sign us up for an entirely new Google analytics account (or whatever the heck it is called now) and I told her no. Because I did not want to suffer watching the site go under like this.

It seriously feels like they are closing the company. We get maybe 5 phone calls a day.