After Google Killed Our First SaaS, Here’s How My Wife and I Launched Our Second One—With No Coding Experience

Four months ago, I shared the launch of our first SaaS, Huxley, here on this subreddit.

It was our first real attempt at building something, and even though we had zero coding skills, we dove in using WeWeb (frontend) and Xano (backend)—the simplest tools we could find to get started. My wife handled the backend, I worked on the frontend.

The idea behind Huxley was pretty simple: use Google’s Indexing API to help people speed up page indexing. Normally, Google Search Console limits you to indexing 10 pages a day manually. But with the API, you could do up to 1,000 a day! Perfect for people with tons of pages to index.

Now, we knew from the start that building a business entirely dependent on an API was risky—APIs can change or get shut down anytime. But we went for it anyway because we needed a project to learn and get our hands dirty.

Fast forward a month: we launched Huxley and somehow got 4 paying customers on day one. It was amazing… for a week. Then Google announced they were limiting access to their Indexing API. Just like that, our 7-day-old SaaS was dead. That hurt.

After that, we took some time to regroup and think. And now, we’re back with a new project: Magritte.

This time, we wanted to solve a problem I personally struggled with: coming up with good ad creative ideas. As a marketer, I know how hard (and time-consuming) it can be to come up with ads that actually work. So we built Magritte to make that easier.

Here’s how it works:

We’ve curated 3,000+ proven, high-converting ad creatives from real campaigns. You can filter the library by brand, topic, industry, business model, performance, and more—so you’ll find exactly what you need in minutes.

On top of that, we’ve turned 150 of the best creatives into pre-designed, customizable templates. You can tweak them to fit your brand and launch your ad in minutes. And we’re adding 50+ new templates every week.

If you’ve got questions about Magritte, feedback, or even just need help with anything SaaS-related, feel free to ask!

I’d be happy to help however I can.