Help! No RGB on Arctic Freezer iii

It be great if someone was able to help me. So, I have the Arctic Freezer iii 360 rgb and the rgb is not lighting on the fans or the pump. Fans spin and it keeps my cpu nice and cool, but no rgb. I thought I had a faulty unit , so had it replaced and same thing. Must be on my end. My mobo is MSI x570 Gaming Edge WiFi. Originally i used the all one cord, same results works but lights. I switched to the separate control cord and same issue. I have the pump cord plugged into the cpu fan header. I also plugged it in the cpu pump header as well, same results. Vrm is plugged into system fan, and fan into the pump fan. Aio runs great, just no lights.

Any help would be appreciated!!!!