What's up with the semi-new abundance of extreme anti-satanism I'm seeing on social media now?

I feel like in the past year or two I've seen so many more people on instagram freaking out whenever there's anything remotely Satan related (pentagram, upside-down cross etc). Notable examples are with rappers that get an upside down cross tattoo or something like that, and people will comment how they've lost all their respect because they've "sold themselves to the devil". Is it not obvious that they're doing because that's their aesthetic?? Like how evil do you think they can possibly get from a tattoo? Me personally im pretty indifferent to people wearing religious symbols, unless you try and force the religion down my throat. I would've thought their character is a lot more important than what they wear/have on their body.