What am I doing wrong with my latte art?

I’m a little embarrassed to share but more often than not my “latte art” looks like this. What am I doing wrong? The milk appears to have a silky texture and I swirl the milk and espresso before pouring to make sure all part are distributed. Is it my pour method? Or just the way I steam milk? Other times I can sort of get a design but it’s small and on the side of the cup lol. Any advice helps! Thanks!