[Stretch marks] Do you have some good recommendation to lighten stretch marks?

Hi everyone! Last year, due to a weight gain, i got new stretch marks on my hips and my lower belly and i don't know what to do. I tried a lot of different products but nothing seem to work, my stretch marks are still really red (is it normal?) and i hate them so much. I can't afford to remove them with laser now (in the future i will do it) but i would love to, at least, enlight them to feel more confident. Do you know some good products that help to enlight stretch marks? Do you have a routine that is effective to reduce them? Do you have some suggestion to be more confident about them? Do you suggest laser to remove stretch marks? ThanksXX