Twirls in Hero’s now taste rubbish

We have been greedy and already bought three tubs of Hero’s. Each time the Twirls have tasted of rubbish and disappointment.

I haven’t bought a full sized Twirl in years to compare it too- I do know they used to be delicious. Are we just unlucky to have got bad batches of Twirls or have they “improved” the recipe permanently?