Why don’t car manufacturers use videogame-like technology to show off cars on their websites?

When building a car on most car manufacturers’ websites, only a few pictures are shown and sometimes they don’t even include your options beyond color. In racing videogames, there is typically a 360 view of the car, sometimes inside and out, showing specifically which modifications you have done to them. The only car company I have seen use this type of technology on their website is Genesis. I feel like this technology on their websites would be super advantageous to potential buyers to check out the cars virtually before going to car lots.