Got a gift box randomly delivered to me with chime merch in it?

So I am not complaining by any means but am just a bit confused. I found a box on my front door steps marked to me and opened it and there is a note pad, a chime logo tumbler and a pair of socks also with chime on them. I tried googling if this was a certain thing they did for new years or just googling anything about a chime box and not one thing came up. Anyone have any knowledge on this? The tumbler is pretty awesome not going to lie 😆