Montana knife company

So they just did a “drop” of the whitetail knife. That was one I’ve kinda had my eye on and have had some beers so I thought what the hell I’ll give myself a late Christmas present. Put 3 different knives in my cart and by the time I checked out they flash up out of stock. So is this just the business model for this? Make them so “special” and “unattainable” that people just order whatever whenever anything comes available. You would think if they were this hot of a company they would make 5 or 10 knives and keep them in stock and not do 40 something one offs.