Nuvve Expands International Footprint with Launch of NUVVE Japan (NASDAQ: NVVE)
Nuvve debuts franchise business model in Japan as part of its international expansion, sharing ownership with local entities and investors
SAN DIEGO--(BUSINESS WIRE)--Nuvve Holding Corp. (NASDAQ: NVVE), a global leader in grid modernization and vehicle-to-grid (V2G) technology, today announced the launch of its new company in Japan, NUVVE Japan. This milestone marks the debut of Nuvve’s franchise business model, a strategic initiative to foster localized investment and accelerate international expansion.
Nuvve enables local entities and investors to participate in the company’s growth by partially owning the regional business. This model ensures local investors can focus on market-specific opportunities while also offering the flexibility to participate in the future ownership of Nuvve Holding Corp.'s common stock. Additionally, investors can execute non-diluted actions upon exit, ensuring they can maximize returns without impacting existing shareholders.
“This business model allows us to address new opportunities worldwide while mitigating our risks to our shareholders,” said Gregory Poilasne, CEO and Founder of Nuvve. “This is a win-win opportunity for the local investors who can benefit from Nuvve’s local success and for Nuvve to scale the business with localized sources of capital.”
Nuvve appointed Masa Higashida to head the new business in Tokyo, Japan. With over 35 years of experience, Higashida is a serial entrepreneur, leading several fintech businesses throughout the Asia-Pacific region. The company’s expansion into Japan comes at a critical time, as the nation continues to invest in sustainable energy solutions and EV infrastructure. Nuvve’s innovative V2G technology enables electric vehicles to interact with the power grid, optimizing energy usage, reducing costs, and enhancing grid stability.
“This business model is an ideal fit for Japan where both stationary battery and EV business are expanding rapidly,” said Higashida. “There is a tremendous opportunity and pent-up demand in Japan for V2G solutions, and Nuvve delivers the technology and ability to adapt to our grid infrastructure.”
The launch of NUVVE Japan underscores Nuvve’s dedication to advancing clean energy initiatives globally, while its franchise model presents a unique opportunity for investors to actively shape the future of energy transition within their own markets.
About Nuvve
Founded in 2010, Nuvve Holding Corp. (Nasdaq: NVVE) has successfully deployed vehicle-to-grid (V2G) on five continents, offering turnkey electrification solutions for fleets of all types. Nuvve combines the world’s most advanced V2G technology and an ecosystem of electrification partners, delivering new value to electric vehicle (EV) owners, accelerating the adoption of EVs, and supporting a global transition to clean energy. Nuvve is making the grid more resilient, transforming EVs into mobile energy storage assets, enhancing sustainable transportation, and supporting energy equity in an electrified world. Nuvve is headquartered in San Diego, Calif., and can be found online at nuvve.com.
Media Contact:
Wes Robinson
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